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Thursday, June 18, 2009

Online Shopping is Easier Than Ever for Medicare Supplement Insurance!

By Derrick Johnson

Changes in the senior insurance market are taking place due to modern technology. Retirees are going online prior to making a purchase to research products. Making a decision in a no pressure environement is the goal for most seniors.

Medigap Insurance or Medicare Supplemental Insurance is a easy product for seniors to understand. In the early 1990's these policies were standardized by the government. A specific letter has been assigned to each Medigap plan. Assigned the letters A-L, there are 12 options. Therefore, all plans with the same letter do the same thing.

Seniors were considered for many years to lack the confidence and education to make financial decisions without assistance. This stereotype was never accurate but many retirees believed it. This is no longer true.

As the Internet began to come of age, baby boomers began aging into Medicare and a more educated and confident senior citizen was born. Today, seniors are offended by the fact that some people consider them "elderly" and uneducated. Todays seniors have chosen to research before making a purchase and the Internet is the tool of choice for them to do this.

Medicare Supplemental insurance is a good product for a senior to educate themselves online. Google, Yahoo or anywhere else on the Internet provides many opportunities for them to research this easily understandable product. The pressure free environment of the Internet offers an anonymous method of researching products.

The old fashioned way of doing business with a local agent may verywell be over, but there is still a need for good advise. In todays world changes with Medicare and Medicare Supplement insurance take place frequently. A good financial advisor will understand the needs of the modern senior and lend them his ear while providing them with timely and up to date information.

More and more seniors are utilizing email, twitter and Facebook giving them the confidence to shop online. Medigap plans are an excellent product which allows them to test this new confidence with their first online shopping experience.

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